A newsletter that covers all things Positioning for founders, marketers and product folks. I'm April Dunford - a positioning expert, consultant, author of the books Obviously Awesome and Sales Pitch, and host of the Positioning podcast.

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Helping engineers and founders flex their product muscles

Lessons, frameworks, and how-to's from the world of B2B Software. Written by a PE Operating Partner.

Revealing the playbooks and hidden tactics behind today's best startups. Join 70,000+ weekly readers for real-life growth advice, playbooks and case studies.

A weekly advice column about building product, driving growth, and accelerating your career.